POSTER SERIES

Art of Another Kind was a conceptualized promotional event for the Solomon R. Guggenheim Museum in New York City. The event was held in appreciation for the museum’s history and architectural beauty.

Geometric typography, specific color palettes and precise gridwork were employed within these designs to reflect the Modernist qualities of the Guggenheim Museum. Through analyzing images, the architectural forms of the museum’s own atrium were used in constructing the grid for these designs. These posters were separately printed across cool, warm and dark palettes, and would be used interchangeably when displayed publicly.