PROMOTIONAL MATERIAL / CAMPAIGN

Nautopia was a communication-based movement focused on the health and education of maritime Greece. Promotional material was required to attract talented designers, engineers, and other creatives for Nautopia’s workshop on reducing pollution on the shores of Greece.

An ad campaign doubling as a design competition, titled Your Design is Trash, encouraged talented creatives to apply to Nautopia’s workshop while simultaneously raising awareness for pollution. Applicants were prompted to submit their creations under an ecological theme to be judged by Nautopia, and entrants who placed high were invited to Nautopia’s workshop in Greece.

Despite advertising in public, Your Design is Trash targeted creative individuals as a primary audience. Promotional material was created across print and digital, including environmental design, 3D renders, interactive works, posters, a social media presence, and a submission page on Nautopia’s website.

COLLABORATORS

Emma Connaughton
Brandi Jarrard
Dayoung Kang