SOCIAL CAMPAIGN

Push for Privacy was a movement advocating against mass surveillance, targeted toward the public. The movement placed a strong emphasis on providing and organizing information on surveillance to an audience, allowing them to question or criticize the social matter in their own way.

This campaign was directed towards young adults, considered both the most trusting with surveillance and the internet, while at the same time most aware of the privacy-breaching implications happening around them daily.

Authenticity was a highlight of this project’s tone. Real-world brands and media were parodied in the design process to surprise an observant audience. Through the theme of a filmgoer’s experience (concessions and film posters), the “fake of film” conceptually was synonymous with fake branding visually, and this was used to place difficult-to-grasp statistics into a more understandable perspective for the audience to digest.