AURA CONDOS

“Street Code” was a themed set of sales material for a condominium complex titled Aura. The contents of this project were intended to be handed out to attendees interested in purchasing a condo at Aura. Information on the condo, its amenities, floor plans, the surrounding area of New York City, and contact information for an agent would be provided in this folder, and tied together within a theme.

For this project, the concepts of street art (such as graffiti and murals) and technology (programming and computer hardware) were juxtaposed to produce a vibrant, culture-rich experience. Energetic colors, a glowing mix between red, orange, and violet, were used to represent a sense of positivity from both concepts, in addition to the typographic pairings made between a programmer-esque slab-serif and casual sans-serif.

A logo, brochure, business card, and floor plan were created to be the content focus of the project. In addition, a folder was included to organize these items, and a packaging gift was presented separately.